About
Jo Cranston is a British designer who works mainly with knitwear and felted wool garments. Her designs are influenced by traditional clothing worn by working communities across the UK, with a focus on texture, colour, and craftsmanship.
She uses wool to create garments that combine classic tailoring with experimental surfaces and rich, saturated colours. Her approach blends innovation with durability, aiming to make pieces that last.
Jo sources her yarn from British mills, some with over 150 years of history, continuing the legacy of UK textile making. All wool is traceable and certified by the Responsible Wool Standard, and comes from farms that do not use mulesing. Dyes meet European REACH and Oeko-Tex safety standards.
All materials are 100% sourced and made in the UK.
