Founded by Jo Cranston in 1992, the brand is known for functional, beautifully crafted knitwear Made in England from ethical lambswool.
Background
After graduating from Brighton with a degree in fashion and textiles, Jo worked in New York and London before starting her own label, creating bespoke collections of woollen garments and homewares for Paul Smith, Takashimaya, Harvey Nichols, Lane Crawford, Charlie Allen and independent stores in the UK, US and Japan.
Local small batch production
From our workshop in Brighton & Hove we design, prototype and hand finish our collections in house. Each collection is made in small “made to order” batches, to ensure we do not overproduce.
To keep our carbon footprint to a minimum the knitted fabrics for our new products are made locally at a knitwear studio in Brighton.
At just over a mile away we cycle to collect the fabric, which is then hand linked and finished by us in our work shop.
We aim to make products with longevity, timeless designs inspired by textures and colours in nature.
Ethical & sustainable materials
Our knitwear is made from traceable wool certified by the Responsible Wool Standard sourced from farms where the practice of mulesing is not used.
These high quality fleeces are spun and dyed for us by a spinning mill on the banks of Loch Leven, Scotland. Water is drawn from the loch to gently wash the fleece which opens up the fibres ready for the dyeing process and creates a luxuriously soft handle to the wool.
Only environmentally friendly dyes are used in the dyeing process, the water is then cleaned to be safely returned to the loch, a world renowned RSPB nature reserve monitored by SEPA (Scottish Environmental Protection Agency)
All dyes used conform to GOTS (Global Organic Textile Standard)
European REACH and Oeko-Tex standards.
To create an entirely renewable, recyclable and biodegradable product, our knitwear is made from 100% lambswool, organic cotton labels and cotton thread. Swing tags and packaging are made recycled card and paper.