JO CRANSTON MADE IN BRITAIN
Jo is a designer and producer of pure lambswool accessories for men & women, made entirely in Britain.
Designing begins in our Brighton studio, working from photographs and drawings, developing colour palettes, yarn wraps and knitted samples.
It is also where we have been researching the impact our business is having on the ecosystem and planning how to improve sustainability. Some things have not changed since we began over 25 years ago, for example we have always produced our collections in small batches: this helps to minimise waste. Our accessories are made from pure wool and unlike fossil fuel based fibres that are polluting the sea, wool is a natural fibre that is renewable and completely biodegradable. We buy the majority of our wool from mills that supply natural lamb’s wool, sourced from farms where animal welfare is a high priority and the practice of mulesing sheep is not used.
We only work with British factories: specialists in spinning and knitting with a long heritage of producing luxury lambswool yarns and accessories.
Most of our yarn is dyed and spun at a mill situated on the banks of a loch in Scotland. This is where the lamb’s wool is washed using the pure water from the loch, creating a luxuriously soft handle to the finished pieces. Only environmentally friendly dyes that conform to European REACH standards are used, allowing water from the dyeing process to be cleaned and returned to the Loch, an RSPB nature reserve monitored by SEPA (Scottish Environmental Protection Agency)
Once the yarn has been dyed and spun, it is sent to the knitting mills for production. The mills we work with are ethically run with high standards for staff, frequently audited and linked to SEDEX. We work with their talented knitwear technicians using ‘wholegarment’ knitting machines to make the collections. This is known as ‘no waste’ production that produces knitwear without any need for sewing seams, which in turn reduces manufacturing time, energy consumption and wasteful off-cuts.
Recently we made a decision to move away from using plastic packaging and synthetic fabric labels, replacing them with biodegradable and recyclable alternatives. We now source cotton fabric brand labels and recycled board swing tags attached with natural cord. Our pieces are dispatched wrapped in recycled tissue paper and protective glassine paper bags sourced from British suppliers.